Free Spirit is a cat food brand which celebrates the unique characters that cats have. The brand was inspired by a law in 1971 in the Animals Act that cats were classed as free spirits, giving them the right to roam and meaning owners can’t be held liable for their actions. Thinking about what cats might get up to when they are out and their naturally adventurous instincts, it felt possible that cats could have alter ego’s too. The illustrations and pastel colours bring warmth and character whilst being bold and reinforcing the idea that Free Spirit is still a healthy and considerate treat brand for cats.
STUDENT PROJECT
