Jomo is an all natural, low in sugar soft drink brand which seeks to put alcoholic and non alcoholic drinks on a level playing field. The concept focuses on the art of being present and letting people stay connected socially. Jomo hopes to turn the fear of missing out into the joy of missing out. The choice of colour palette gives the brand a lively and youthful feel, while the rounded, friendly logo communicates how standing out is important and welcomed.
STUDENT PROJECT
