Canopy is an inclusive skincare brand that seeks to empower and protect youthful skin with 3 simple products called the Canopy Skin Trio. The concept centres around our skins similarity of nature as both are living, evolving and need care and the products, imagery and colours enforce this concept. Coupled with the tagline ‘for your future skin’ it demonstrates the importance of preventative skincare for young skin. The colour palette feels earthy and grounded yet fresh and approachable, whilst the tree related imagery holds deeper meaning in relation to the concept, also communicating the three step routine clearly and effectively.
STUDENT PROJECT
